Doctor Who's Tardis is beginning a promotional tour of Suffolk as ticket sales for an interactive theatre production are under 50%.
Tickets went on sale in January and there are 11,000 in total.
The show, which was created by Punchdrunk with Doctor Who television writer Tom McRae, is part of the London 2012 Festival which ties-in with the Olympics.
Promotional teams begin the Tardis tour at Liverpool Street railway station in London before it arrives outside Portman Road for Ipswich Town's game against Birmingham City on Tuesday evening.
It will then visit Aldeburgh, Newmarket, Bury St Edmunds and Newmarket.
Sharon Jenkins, from the New Wolsey Theatre, said: "This show was created for the Manchester International Festival last year and a lot of cities wanted it for 2012 and we won it thanks to the fact the New Wolsey came together with Ipswich Borough Council, Suffolk County Council and the Arts Council to enable it to happen."